Growth Hacking & Marketing Strategy
Key Growth Hacking & Marketing Strategy Concepts
Browse our comprehensive dictionary of growth hacking & marketing strategy terms. Click on any term to get a deep dive into its meaning and practical application.
Product-Market Fit (PMF)
Product-Market Fit is the stage where a company’s product satisfies a strong market demand. Achieving PMF means you have built something people actually want an...
Viral Loop
A Viral Loop is a mechanism designed into a product that encourages every new user to invite another user, who then invites another, creating exponential growth...
Retention Loop
A Retention Loop is a strategy or product feature that brings users back repeatedly. Unlike one-off marketing (like a single email), a loop is self-reinforcing....
Pirate Metrics (AARRR)
Pirate Metrics is a 5-stage framework for measuring a startup's growth: Acquisition (how people find you), Activation (their first good experience), Retention (...
Customer Journey Map (CJM)
A Customer Journey Map is a visual representation of every interaction a customer has with your brand across all channels and touchpoints. It maps out their tho...
North Star Metric
The North Star Metric is the single key metric that best captures the core value your product delivers to its customers. For Airbnb, it might be 'Nights Booked'...
Referral Marketing
Referral Marketing is a strategy that incentivizes existing customers to recommend your brand to their friends and colleagues. Because people trust recommendati...
Acquisition Strategy
An Acquisition Strategy is the set of channels and tactics a company uses to find and convert new customers. It balances 'organic' channels like SEO and content...
Omni-channel Marketing
Omni-channel Marketing is a strategy that provides a seamless, integrated user experience across all devices and channels. Unlike 'multi-channel' (simply being ...
Competitive Advantage
Competitive Advantage is any factor that allows a company to provide the same value as its competitors but more efficiently, or to provide superior value that j...
Minimum Viable Product (MVP) Marketing
MVP Marketing is the strategy of launching a product with just enough features to satisfy early customers and provide feedback for future development. In market...
Customer Retention
Customer Retention is the ability of a company to retain its customers over time. It's measured by retention rate and focuses on reducing churn while increasing...
Lead Generation
Lead generation is the process of attracting and converting strangers into potential customers by capturing their contact information. Effective lead generation...
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