Referral Marketing

Referral Marketing is a strategy that incentivizes existing customers to recommend your brand to their friends and colleagues. Because people trust recommendations from people they know far more than any advertisement, referrals are one of the highest-converting acquisition channels. Effective programs typically offer a 'double-sided reward' (e.g., '$10 for you, $10 for your friend') to encourage participation while making it feel like a gift rather than a sales pitch.