Omni-channel Marketing

Omni-channel Marketing is a strategy that provides a seamless, integrated user experience across all devices and channels. Unlike 'multi-channel' (simply being in many places), omni-channel ensures those places are connected. For example, a customer sees an ad on mobile, adds an item to their cart on a laptop, and receives a personalized discount via email. The goal is to provide a consistent brand presence that meets the customer wherever they happen to be in their journey.