Acquisition Strategy

An Acquisition Strategy is the set of channels and tactics a company uses to find and convert new customers. It balances 'organic' channels like SEO and content marketing with 'paid' channels like PPC and social ads. Success involves calculating your Customer Acquisition Cost (CAC) for each channel and scaling the ones that provide the highest ROI. A balanced strategy avoids over-reliance on any single platform and ensures a steady flow of new leads into the marketing funnel.