PPC Marketing

Ad Extensions

Learn about ad extensions in marketing

What is Ad Extensions?

Ad extensions are supplemental elements that expand your PPC ads with additional information—like sitelinks, call buttons, location, or pricing. They increase ad visibility, CTR, and Quality Score without extra cost (you only pay per click). Google may show 2–4 extensions automatically based on relevance and performance.

Related Terms & Categories

Ad Rank

CTR (Click-Through Rate)in Marketing Metrics

Quality Score

PPC (Pay-Per-Click)

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