Ad Rank

Ad Rank determines whether an ad is eligible to show and how prominently it appears in search results for a given auction. It is influenced by bid, quality signals, expected impact of assets, and auction-time context such as query intent and competition. Ad Rank is dynamic, not fixed, so the same keyword can produce different positions across auctions. A higher bid can help, but relevance and landing page quality are often the more sustainable lever for efficiency. Teams should optimize Ad Rank by improving intent alignment and asset quality, not just raising bids, then monitor impression share and top-of-page metrics for practical impact.