Evergreen Content
Learn about evergreen content in marketing
What is Evergreen Content?
Evergreen content is material that remains relevant and valuable to readers over a long period, without frequent updates. Examples include 'How to tie a tie', 'What is compound interest?', or 'Beginner’s guide to SEO'. Unlike news or trend-based content, evergreen pieces drive consistent organic traffic and backlinks. To maximize longevity, avoid time-sensitive references (e.g., 'in 2022') and focus on foundational knowledge. Regular light updates (e.g., refreshing examples or tools) can extend their lifespan further.
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