SEO Entities

SEO entities are clearly identifiable concepts such as people, brands, places, products, and topics that search engines can recognize and connect in a knowledge graph. Entity-based optimization shifts focus from repeating exact keywords toward building contextual meaning across a page or content cluster. When content consistently references relevant entities and their relationships, search engines can better interpret topical depth and intent coverage. This improves matching for broader and semantically varied queries. Practical entity work includes explicit definitions, structured sections, internal linking, and supporting schema where appropriate. The goal is not to force jargon, but to make concepts unambiguous for both users and machines. Entity clarity is especially useful for competitive informational topics with overlapping terminology.