Keyword Clustering

Keyword clustering is the process of grouping related search queries into strategic sets that can be targeted by a single page or coordinated content group. Instead of creating one page per keyword variation, clustering organizes terms by shared intent, semantic overlap, and SERP similarity. This reduces duplication, improves content planning, and helps teams avoid fragmented rankings across competing pages. Good clustering balances breadth and precision: too broad creates unfocused pages, too narrow creates unnecessary content sprawl. Teams typically combine tool data with manual review to confirm intent alignment before production. In execution, each cluster is mapped to a primary page objective and supporting subtopics, making editorial decisions more efficient and ranking outcomes more stable over time.