Pillar Page

A pillar page is a comprehensive, high-level resource that serves as the central hub for a topic cluster. It introduces the main subject, covers core concepts, and links to deeper supporting pages that address specific subtopics in detail. This architecture helps users navigate complex themes and helps search engines understand topical relationships across your site. Pillar pages work best when they are structured clearly, updated regularly, and supported by consistent internal linking between cluster assets. Common mistakes include creating overly broad pillars with no intent focus or publishing isolated subpages without semantic connection. When implemented well, pillar strategy improves topical authority, reduces content cannibalization, and creates a scalable framework for long-term organic growth.