Content Distribution Strategy

Content distribution strategy is the planned approach to sharing and promoting content across channels to maximize reach and engagement. It includes owned channels (website, email), earned channels (PR, social shares), paid channels (social ads, sponsored content), and shared channels (community platforms). An effective strategy matches content formats to platform strengths, leverages audience segmentation, and includes repurposing tactics to extend content lifespan. Distribution should be planned alongside content creation, with 70% of effort often dedicated to promotion rather than production. Success is measured through engagement metrics, traffic sources, and conversion attribution across channels.