Employer Branding

Employer branding is how a company is perceived as a workplace by current employees and prospective candidates. It matters because talent quality and retention influence execution speed, customer experience, and overall brand reputation. Effective employer branding aligns hiring messaging with real employee experience, leadership behavior, and growth opportunities. Teams typically track offer acceptance rate, retention trends, and sentiment signals from review platforms and candidate feedback. A common mistake is running external employer campaigns that overpromise relative to internal reality, which damages trust and increases churn.