Brand Identity

Brand Identity is the collection of all visual and verbal elements that a company creates to portray the right image to its consumer. This includes the logo, typography, color palette, and design style, as well as the brand's name and slogan. While 'brand' is how others perceive you, 'identity' is the part you control. A cohesive identity ensures that every touchpoint feels like it belongs to the same company, creating a professional and trustworthy impression.