Tone of Voice (Brand Voice)

Tone of Voice is the consistent personality and emotion expressed through all of a brand’s communications—from website copy and ads to social media replies and support emails. A well-defined voice makes a brand feel human and relatable. For example, a voice could be 'authoritative and professional' or 'playful and irreverent.' Consistency in voice builds trust and helps customers identify the brand instantly, even without seeing a logo.