Data Visualization

Data visualization is the graphical representation of data and analytics insights using charts, graphs, dashboards, and infographics to make complex information more accessible and actionable. Effective visualization follows principles like choosing the right chart type (bar charts for comparisons, line charts for trends), minimizing clutter, using consistent color schemes, and highlighting key insights. Tools like Google Data Studio, Tableau, and Power BI enable marketers to create interactive dashboards that track KPIs across channels and facilitate data-driven decision making.