Business Intelligence

Business intelligence (BI) refers to technologies, applications, and practices for collecting, integrating, analyzing, and presenting business information. In marketing, BI tools transform raw data into actionable insights through dashboards, reports, and automated alerts. BI systems integrate data from multiple sources (CRM, analytics, social media) to provide comprehensive views of customer behavior, campaign performance, and market trends. Advanced BI includes predictive analytics and machine learning capabilities. Effective BI implementation requires clear KPIs, data governance policies, and user training to ensure insights drive strategic decisions.