Data Analysis

Data analysis is the systematic process of inspecting, cleaning, transforming, and interpreting data to extract meaningful insights and inform business decisions. In marketing, it involves examining user behavior, campaign performance, and market trends using statistical methods and analytical tools. Key techniques include segmentation, trend analysis, correlation studies, and predictive modeling. Effective data analysis requires domain knowledge, statistical literacy, and the ability to translate findings into actionable recommendations. Tools like Excel, Google Analytics, and specialized analytics platforms support various analysis methods from basic reporting to advanced machine learning.