Automation Sequence

An automation sequence is a set of emails triggered by user behavior or lifecycle events, such as signup, purchase, inactivity, or trial expiration. Sequences improve consistency and scale by delivering timely communication without manual sends. High-performing flows map each message to a clear objective, use conditional branching where needed, and stop when the user completes the target action. Common workflows include welcome onboarding, post-purchase education, win-back, and abandonment recovery. Teams should monitor sequence-level metrics such as conversion, complaint rate, and unsubscribe impact to prevent over-messaging. Automation works best when timing, relevance, and frequency are managed as one system.