Content Brief

A content brief is a document that outlines the goals, target audience, key messages, structure, and SEO requirements for a piece of content. It typically includes target keywords, word count, tone of voice, competitor references, internal linking targets, and content pillars. A well-crafted brief ensures alignment between writers, editors, and SEO specialists, reducing revisions and improving content quality. In AI-assisted workflows, briefs can be used to guide prompt engineering for consistent, on-brand output.