Prompt Engineering

Prompt engineering is the practice of designing and refining inputs (prompts) to guide AI language models to produce desired outputs. Effective prompts are specific, contextual, and include constraints (e.g., tone, format, length). Techniques include few-shot learning (providing examples), chain-of-thought prompting (asking the model to reason step-by-step), and role assignment ('You are an SEO expert...'). In marketing, prompt engineering enables consistent AI-generated content, meta descriptions, or briefs that align with brand voice and SEO goals.