Generative AI

Generative AI refers to AI systems that can create new content—text, images, audio, or code—based on patterns learned from training data. In marketing, generative AI is used for drafting emails, writing ad copy, producing blog outlines, or generating product descriptions. Unlike predictive AI (which forecasts outcomes), generative AI focuses on creation. Its effectiveness depends on input quality, prompt design, and post-generation editing to ensure originality, accuracy, and compliance with brand guidelines.