Rebranding

Rebranding is the process of changing the corporate image, name, or identity of an organization to make it more appealing or modern. This can range from a minor logo update to a complete overhaul of the brand's mission and positioning. Rebranding is often done to reach a new audience, shed a negative reputation, or reflect a major shift in the company’s business model. It is a high-risk, high-reward strategy that requires careful communication to avoid confusing existing customers.