AI & Automation

AI Content Detection

Learn about ai content detection in marketing

What is AI Content Detection?

AI content detection involves using algorithms to determine whether a piece of text was written by a human or generated by an AI. Tools analyze linguistic patterns like perplexity (predictability) and burstiness (variation in sentence structure). However, detection is increasingly unreliable as AI models improve. Google has stated it does not use AI detection as a ranking factor; instead, it evaluates content based on quality and helpfulness. Relying on detection tools for editorial decisions is not recommended due to high false-positive rates.

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