Best LLM SEO Analysis Tools in 2026
Compare 7 LLM SEO analysis tools for AI visibility tracking, citation gap diagnosis, and competitive benchmarking. Includes AIclicks, Profound, Peec AI, Otterly, and more.
An LLM SEO analysis tool helps you answer a root-cause question: why is a page, entity, or brand not being surfaced in AI search results? That is different from checking a draft before publish and different again from optimization software that executes changes. Analysis is about diagnosis.
Use this page to compare tools that map citation gaps, track AI visibility across platforms, and benchmark your brand against competitors in AI-generated answers.
- Analysis = diagnose why visibility is weak across queries, pages, and platforms. (This page.)
- Checking = validate whether a specific draft is citation-ready. See LLM SEO checking tools.
- Optimization = execute structural and content changes. See LLM SEO optimization tools.
Quick Comparison: 7 Analysis Tools
| Tool | AI Platforms Tracked | Key Analysis Feature | Starting Price | Best For |
|---|---|---|---|---|
| AIclicks | ChatGPT, Perplexity, Gemini, Copilot, AIO | Source analysis, competitor benchmarking | $39/mo (Starter) | All-round AI visibility tracking at lowest cost |
| Profound | ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, AIO | Agent analytics, prompt volumes, shopping visibility | Enterprise pricing | Enterprise brands needing 7+ AI platform coverage |
| Peec AI | ChatGPT, Perplexity, AIO (+ Claude, Gemini as add-ons) | Source-level citation tracking (used vs. cited) | $89/mo (Starter) | Teams wanting citation-level granularity |
| Otterly.AI | ChatGPT, Perplexity, AIO + 3 more | GEO audit (25+ on-page factors), SWOT | $29/mo (Lite) | Cheapest entry with GEO-specific audit |
| Semrush One | ChatGPT, Perplexity, AIO | AI visibility inside existing Semrush dashboard | $99/mo add-on | Teams already on Semrush |
| MarketMuse | N/A (topical analysis) | Domain-wide topical authority mapping | Free tier; paid on request | Content gap analysis at domain level |
| Perplexity | Perplexity only | Direct citation simulation (manual) | Free / $20/mo Pro | Ground-truth testing of citation inclusion |
Prices verified April 2026. Most tools offer 15-20% discounts on annual billing.
What Analysis Means for LLM SEO
Analysis tools answer three questions that traditional SEO tools cannot:
1. Is my brand being cited, and by which AI platforms? Only 11% of domains are cited by both ChatGPT and Perplexity. Cross-platform tracking is not optional. Roughly 80% of sources cited by AI platforms do not appear in Google's top 10 for the same query — traditional rank tracking misses most of the AI visibility picture.
2. Who gets cited instead of me, and why? Competitor benchmarking at the prompt level shows which domains win citation slots for your target queries and what their content has that yours does not.
3. Where are the gaps I can fill? If an AI model provides vague or incomplete answers for a topic in your domain, that is a content opportunity. Analysis tools surface these low-confidence clusters.
Tools by Depth of Analysis
AIclicks — Broadest Coverage at Lowest Cost
Pricing: Starter $39/mo (20-50 prompts) · Pro $189/mo · Business $499/mo
AIclicks tracks AI visibility across the widest set of platforms (ChatGPT, Perplexity, Gemini, Copilot, AI Overviews) at the most competitive price point. It is purpose-built for citation tracking and competitive benchmarking.
What it analyzes:
- Prompt-level visibility scoring across 5+ AI platforms
- Source and citation analysis — which URLs drive AI answers
- Competitor benchmarking showing who gets cited instead of you
- Industry benchmarks for AI visibility
- Actionable recommendations with content gap identification
Where it falls short: The Starter plan is limited to 20-50 prompts, which restricts diagnostic depth. Content recommendations are generated by AI and may need editorial review. Less suited for teams that want deep topical authority analysis (MarketMuse is stronger there).
Profound — Enterprise-Grade Diagnostics
Pricing: Custom enterprise pricing (estimated 48% above market average of ~$337/mo for AI monitoring tools). Packages for brands and agencies.
Profound offers the deepest AI visibility analysis, tracking 7+ AI platforms including ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, and Google AI Overviews. It also tracks AI crawler behavior through server-side log analysis.
What it analyzes:
- Answer Engine Insights — how and where AI mentions your brand
- Prompt Volumes — what millions of users are asking AI about your topics
- Agent Analytics — how AI crawlers visit and interpret your site (via CDN server logs)
- Shopping Visibility — product appearance in ChatGPT Shopping
- Competitive citation mapping across all tracked platforms
Where it falls short: No public pricing, no free trial. Enterprise-only positioning means it is out of reach for small teams and solo consultants. The platform is built for brands with global footprints and significant budgets.
Peec AI — Citation-Level Granularity
Pricing: Starter $89/mo (25 prompts, 3 countries) · Pro $199/mo (100 prompts, 5 countries) · Enterprise $499/mo (300+ prompts, 10+ countries). All plans: unlimited seats. Additional AI platforms (Claude, Gemini, DeepSeek, Grok): €20-30/mo each. 7-day free trial.
Peec AI distinguishes between "used" content (where your content informed the AI's answer) and "cited" content (where your URL is explicitly shown). This distinction matters because a page can influence an AI response without being visibly credited.
What it analyzes:
- Source-level citation data showing which URLs are cited and how often
- Used vs. cited content distinction
- Sources categorized by type (competitor, brand, UGC, editorial)
- Trend charts and citation frequency data
- Domain and URL-level citation tracking
Where it falls short: Base plan tracks only ChatGPT, Perplexity, and AI Overviews — Claude, Gemini, and others cost extra (€20-30/mo each). The Starter plan's 25 prompts is limiting for broad analysis. Newer platform with less industry track record than AIclicks or Profound.
Otterly.AI — GEO Audit for Root-Cause Diagnosis
Pricing: Lite $29/mo (15 prompts) · Standard $189/mo (100 prompts) · Premium $489/mo (400 prompts). Gemini and Google AI Mode require paid add-ons ($9-$149/mo).
Otterly.AI combines AI visibility tracking with a GEO Audit that scores 25+ on-page factors affecting citation readiness. The audit produces a SWOT analysis, competitor comparison, and specific tactic gaps — useful for initial diagnosis before diving into content changes.
What it analyzes:
- GEO audit with 25+ on-page citation readiness factors
- SWOT analysis for AI visibility
- AI search monitoring across ChatGPT, Perplexity, AI Overviews
- Competitor citation comparison
- Tactic gap identification
Where it falls short: The Lite plan tracks only 15 prompts — useful for initial audit but too limited for ongoing monitoring. The jump from Lite ($29) to Standard ($189) is steep. Gemini and AI Mode tracking cost extra.
Semrush One — Analysis Inside Your Existing Suite
Pricing: $99/mo add-on to any Semrush plan ($140-$500/mo base)
Semrush One adds AI visibility tracking for ChatGPT, Perplexity, and AI Overviews directly inside the Semrush dashboard. If you already use Semrush for traditional SEO, this is the lowest-friction way to add AI analysis.
What it analyzes:
- AI citation tracking alongside traditional rank data
- Competitive AI visibility benchmarking
- Integration with existing Semrush keyword and site data
- AI Overviews monitoring for tracked keywords
Where it falls short: Tracks fewer AI platforms than dedicated tools (no Copilot, Claude, Gemini, or Grok). Less granular citation analysis than Peec AI or AIclicks. Requires an existing Semrush subscription, making total cost $240-$600/mo.
MarketMuse — Topical Authority Analysis
Pricing: Free (10 queries/mo) · Paid plans on request
MarketMuse does not track AI citations directly. Instead, it analyzes topical authority at the domain level — mapping whether your site has the breadth and depth of coverage that AI models look for when selecting authoritative sources.
What it analyzes:
- Topic model scoring against competitive content
- Domain-wide topical authority assessment
- Content inventory analysis for cannibalization and gaps
- Subtopic coverage gaps that weaken authority signals
Where it falls short: No AI citation tracking or visibility monitoring. The free tier is limited to 10 queries. Paid pricing requires contacting sales. Most useful as a complement to a dedicated tracking tool, not a standalone analysis platform.
Perplexity — Manual Citation Simulation
Pricing: Free / Pro $20/mo
Perplexity is an AI search engine, not an analysis tool. But it is the most direct way to test citation inclusion because it shows sources inline in every response.
How to use it for analysis:
- Query your top 10 target keywords in Perplexity
- Document which URLs are cited for each query
- Compare your citation rate against competitors
- Note which content types (documentation, how-to, data) get cited most
- Identify queries where Perplexity's answer is weak — those are content opportunities
This is manual and does not scale, but it provides ground-truth validation. For Perplexity-specific optimization, see the dedicated guide.
How to Run an LLM SEO Analysis
Step 1: Establish your baseline
Pick your top 20-30 target queries. Run them through at least 3 AI platforms (ChatGPT, Perplexity, and one more). Record:
- Whether your brand or URL is cited
- Which competitors are cited instead
- How often citation sources change (check weekly for a month)
Step 2: Identify patterns
Look for common traits in pages that get cited:
- Do they use answer-first structures?
- Do they include original data or specific numbers?
- Are they technically accessible to AI crawlers? (Check robots.txt for GPTBot, PerplexityBot, ClaudeBot)
- Do they have strong E-E-A-T signals?
Step 3: Diagnose your gaps
Compare your cited vs. non-cited pages. Common failure patterns:
- Entity ambiguity: The page discusses topics without clearly defining entities in both prose and structured data
- Low information gain: The content restates common knowledge without unique data, examples, or analysis
- Poor extractability: Key claims are buried in narrative paragraphs rather than stated in extractable formats (lists, tables, declarative sentences)
- Crawler blocks: AI bots are blocked in robots.txt — no crawl access means no citation
For a full breakdown of citation failure causes, see Why No AI Citations.
Step 4: Prioritize and act
Feed analysis results into your optimization workflow:
- Pages with high potential but low citation → optimize for extractability and entity clarity using LLM SEO optimization tools
- Queries where AI answers are weak → create new content targeting the gap
- Pages blocked from AI crawlers → fix technical access first
How to Choose by Team Size
Solo founder or freelancer ($29-89/mo): Otterly Lite ($29/mo) for GEO audit and initial diagnosis, or AIclicks Starter ($39/mo) for broader platform coverage. Add manual Perplexity checks. Total: $29-39/mo.
Startup or small team ($89-200/mo): AIclicks Pro ($189/mo) or Peec AI Starter ($89/mo) for ongoing tracking. Add MarketMuse free tier for topical gap analysis. Total: $89-189/mo.
Growth team or agency ($200-600/mo): Peec AI Pro ($199/mo) or Semrush + One ($250+$99/mo) for integrated analysis. Add AIclicks or Profound for cross-platform depth. Total: $200-500/mo.
Enterprise ($500+/mo): Profound for 7+ platform coverage and agent analytics. Add MarketMuse paid tier for domain-wide topical authority analysis. Total: $500+/mo (custom pricing).
Common Mistakes
Tracking without acting. Citation data is useful only if it feeds a content or technical improvement loop. Dashboards that nobody acts on are an expense, not a tool.
Monitoring one platform only. Each LLM retrieves and ranks sources differently. Content cited in Perplexity may not appear in ChatGPT. Track at least 3 platforms.
Confusing traditional ranking with AI visibility. 80% of sources cited by AI platforms are not in Google's top 10. High Google rankings do not guarantee AI citations.
Skipping technical checks. If GPTBot or PerplexityBot is blocked in your robots.txt, no content quality will earn you citations. Verify crawler access before investing in content tools.
References
- LLMs Source Industry Sites 86% of the Time — Grow and Convert
- LLM Sources Shifted 80% in 2 Months — Backlinko
- Google Search Central: AI features and your website
- OpenAI: GPTBot