Machine Learning

Machine learning is a subset of artificial intelligence that enables systems to automatically learn and improve from experience without explicit programming. In marketing, ML algorithms analyze customer data to identify patterns, segment audiences, and make predictions. Common applications include recommendation engines, dynamic pricing, churn prediction, and personalized content delivery. Supervised learning trains on labeled data, while unsupervised learning discovers hidden patterns. Popular ML techniques include regression, classification, clustering, and neural networks. Effective ML implementation requires quality data, proper feature engineering, and continuous model validation.