Cohort Analysis

Cohort analysis groups users who share a common characteristic or behavior within a specific time frame to track their performance over time. Common cohorts include acquisition date (users who signed up in January), behavior (users who made a first purchase), or demographics. This analysis reveals patterns like retention rates, lifetime value trends, and engagement decay that aggregate data might hide. For example, analyzing users acquired through different channels can reveal which sources bring long-term valuable customers versus one-time buyers.